My freelance digital content services
I bring together the art and science of digital content. My skills and experience combine depth of editorial, strategic and creative judgment with breadth of technical knowledge of digital platforms.
I have worked in a variety of roles including Head of Digital Experience, SEO Consultant, Digital Communications Officer and Digital Content Manager across the publishing, higher education and charity sectors, as well as offering freelance web development and digital marketing since 2017.
My digital services include:
WordPress web design
Need a website designing or updating to connect with your audience or customers?
I develop attractive, user-friendly websites to build your online platform using the popular WordPress content management system. I can do quick and simple set-ups using off-the-shelf themes, through to bespoke theme and plugin development for unique designs and customised functionality.
I’m experienced working with HTML, CSS, Javascript, PHP and Git version control. Don’t know what those mean? No problem: it simply boils down to I know what I’m doing to make fun and unique designs to suit you, and I can work with you to translate creative ideas into technical reality.
Case study: ClaireFayers.com
“Caleb took my very basic website and gave it a complete overhaul, creating a website that is fun, user-friendly and easy to maintain. I am delighted with the result.”
I had the fun of redesigning children’s author Claire Fayers’ website clairefayers.com, which I have refreshed through several different looks as she has published new books.
Digital content creation
I’ve been blogging for over 20 years, podcasting for over 15 years, and managing social media professionally over 10 years. From creating or editing articles to podcasts or social media graphics and videos, I’m experienced at being hands-on in implementing content strategies or digital marketing campaigns.
Podcasts I’ve made or worked on:
Digital content strategy
I research, analyse and plan how to make the most of your digital channels and content to achieve your goals. Whether it’s a content audit or developing a whole content strategy, I have the experience in leading digital transformation and driving digital strategy to help you make the most of digital.
Digital marketing
I create digital marketing campaigns and strategies to connect effectively with audiences, through creative marketing content, and using Google Ads, Meta Business Manager for Facebook and Instagram, SEO processes and tools, Google Analytics, A/B testing and conversion rate optimisation.
User experience (UX)
I help you to understand your audience’s needs through UX research and design, and to create compelling digital journeys to serve them effectively. I can help you look across the whole experience to improve the functionality, copy-writing, visual design and UI and other aspects to serve your users effectively.
To find out more about how I can help you use digital more effectively to connect with audiences and reach your goals, get in touch: